Shira in Florence עברית

Boutique women's trips to Florence Firenze a modo mio

Florence, my way

After years of living in Florence, wandering it, discovering it and falling in love with it all over again, I decided to share the city I've found with a few women looking for an experience with depth and character.

When: February–March 2027, two dates See the dates →

Women's trip to Florence: the group at an aperitivo with a view over the city
Aperitivo with a view over Florence

A small, intimate women's trip to my Florence

It's a mosaic of things I've learned, discovered and collected about Florence over the years, gathered into a few fun, beautiful and interesting days.

  • A small, easygoing, flexible group
  • Come on your own or with a friend
  • Stay at our boutique hotel in the center

What awaits you

Florence the way I know it

A hand-colored botanical print in a special Florence shop

Special shops

Little treasures in shops only locals know

Antique silverware at a Florence flea market

Flea markets

Treasure hunting among old silver, antiques and vintage

Zucchini flowers and tomatoes at a Florence market

Market food tours

Tasting Florence, one stall at a time

Aperitivo cocktails in Florence

Aperitivo evenings and restaurants

Aperitivo hour, then a dinner to remember

A Renaissance marble relief in a Florence museum

Art tours

Masterpieces, and the stories behind them

Old tools in a traditional Florentine workshop

Workshops and traditional crafts

Rolling up our sleeves with the city's artisans

A vineyard in the Tuscan hills

Out to Tuscany

Vineyards, green hills and a deep breath of fresh air

Pasta and red wine at a Tuscan restaurant

Fine food

Pasta, wine and real Tuscan cooking

A fountain in a quiet Florence piazza

Magical corners

Little piazzas and moments of magic

The exact program changes a little from trip to trip, depending on what's happening in the city on those days.

From our trips

We've already been

A few moments from the trips we've taken together:

What they said

In their own words

What women who've traveled with me wrote, translated from Hebrew.

Every promise came true, and a lot more. We fell in love with Florence, with the art, with the craftspeople, with the music, with the history, with the food, and all of it in exactly the right measure and in Shira's big-hearted spirit.

From a trip with Shira

It was a special, out-of-the-ordinary experience, and any woman who decides to treat herself and come on your trip in Florence will gain a lot. We got to see the city like locals, but the cool ones! Thank you so much, Shira

From a trip with Shira

Wow, my dear, it was wonderful in every possible way! We were lucky to have you

From a trip with Shira

The mix of history, art, food and hands-on workshops is a winning card. Add Shira's charm and contagious energy, and you won't want it to end. 🥰

From a trip with Shira

Anyone looking for a different, special experience: don't hesitate, Shira Brand is the one to go to.

From a trip with Shira

The dates

Come to Florence with me

Sold out

November 2026 · 5 nights

9–14 November

Every place on this trip is taken. Want to be the first to hear about the next one?

Hear about the next trip

February–March 2027 · 5 nights

25 February – 2 March

  • A small group, limited places
  • Staying at Hotel Zanobi 45 in the center
Book on WhatsApp

March 2027 · 5 nights

3–8 March

  • A small group, limited places
  • Staying at Hotel Zanobi 45 in the center
Book on WhatsApp

I'll send you the price, the full program and all the details on WhatsApp.

The entrance of Hotel Zanobi 45 in Florence

Where we stay: Hotel Zanobi 45

Our boutique hotel in the center of Florence, a short walk from the Duomo.

9.4 Guest rating

Questions

Everything you wanted to know

When are the next trips to Florence?

The next trips with places left run 25 February–2 March 2027 (5 nights) and 3–8 March 2027 (5 nights). The 9–14 November trip is already full. Each trip has a limited number of places.

Who is the trip for?

Women looking for an experience of Florence with depth and character. The group is small, easygoing and flexible, and you can come on your own or with a friend.

What do we do on the trip?

We explore lanes and traditional artisan workshops, join hands-on craft classes, visit a flea market and vintage shops, see lots of art, go on a tasting tour with aperitivo, and head out to a winery in the Tuscan hills. The exact program changes a little from trip to trip.

Where do we stay?

At Hotel Zanobi 45, our boutique hotel in the center of Florence, rated 9.4 on Booking.com.

More experiences

More ways to discover Florence with me

Shira Brand and the intarsia artisan with their pieces

An art & craft retreat

Firenze – The Art of Making

If you'd like to make things with your hands: hands-on workshops with artists and artisans, in a program I build just for you.

Who
On your own, as a couple or with friends; no experience needed
When
January–February 2027, three dates
How
I plan it all, you set off on your own
The group on a lawn facing the Tuscan hills

A tailor-made trip

Tailor Made

If you're a group of friends or a family and want a trip of your own, built around what matters to you.

Who
Groups of friends and families
When
On your dates, on request
How
We build it together, and I'm there with you
Ask on WhatsApp