Shira in Florence עברית

Boutique trips to Florence Florence from the inside

You know how every time you travel you think, "I wish I had a friend who lived here and could take me to the really good places"? Well, here it is.

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Women's trip to Florence: the group raising a toast at a rooftop dinner facing the Palazzo Vecchio tower
Dinner on a rooftop facing Palazzo Vecchio, on the first trip

A small, intimate women's trip to my Florence

After years of living in Florence, wandering it, discovering it and falling in love with it all over again, I decided to share the city I've found with a few women looking for an experience with depth and character.

It's a mosaic of things I've learned, discovered and collected about Florence over the years, gathered into a few fun, beautiful and interesting days.

  • A small, easygoing, flexible group
  • Come on your own or with a friend
  • Stay at our boutique hotel in the center

What awaits you

Florence the way I know it

A hand-colored botanical print in a special Florence shop

Special shops

Little treasures in shops only locals know

Antique silverware at a Florence flea market

Flea markets

Treasure hunting among old silver, antiques and vintage

Zucchini flowers and tomatoes at a Florence market

Market food tours

Tasting Florence, one stall at a time

Aperitivo cocktails in Florence

Aperitivo evenings and restaurants

Aperitivo hour, then a dinner to remember

A Renaissance marble relief in a Florence museum

Art tours

Masterpieces, and the stories behind them

Old tools in a traditional Florentine workshop

Workshops and traditional crafts

Rolling up our sleeves with the city's artisans

A vineyard in the Tuscan hills

Out to Tuscany

Vineyards, green hills and a deep breath of fresh air

Pasta and red wine at a Tuscan restaurant

Fine food

Pasta, wine and real Tuscan cooking

A fountain in a quiet Florence piazza

Magical corners

Little piazzas and moments of magic

The exact program changes a little from trip to trip, depending on what's happening in the city on those days.

From the first trip

We've already been

The first trip is behind us. It was wonderful and went exactly to plan. A few moments from it:

Shira Brand and the group in a covered market in Florence The women of the first Florence trip Trying on a straw hat at a Florence market A shared meal on a roof terrace in Florence Women at the paper-marbling workshop Walking down a Florence lane with green shutters Shira Brand in a historic shop with a painted ceiling A Florentine artisan explaining his craft to the group Photographing Florence reflected in the Arno Visiting a woodworking workshop in Florence A stall of chili peppers and spices at a Florence market Ponte Vecchio and the Arno in Florence Aperitivo with a view over Florence The paper-marbling workshop, everyone around the table Tasting at a local Florence market Browsing the flea-market stalls Browsing old botanical prints An artisan at work in a traditional Florentine workshop

What they said

In their own words

What the women wrote after the first trip, translated from Hebrew.

Every promise came true, and a lot more. We fell in love with Florence, with the art, with the craftspeople, with the music, with the history, with the food, and all of it in exactly the right measure and in Shira's big-hearted spirit.

From the first trip

It was a special, out-of-the-ordinary experience, and any woman who decides to treat herself and come on your trip in Florence will gain a lot. We got to see the city like locals, but the cool ones! Thank you so much, Shira

From the first trip

Wow, my dear, it was wonderful in every possible way! We were lucky to have you

From the first trip
Shira Brand, architect and hotelier in Florence

A little about me

I'm Shira Brand

I'm an architect. I did my PhD in Florence, studied art and art history, and all in all I've lived in the city for more than 12 years.

Today I'm a hotelier: I founded our boutique hotel in the center of the city, and I also work in real estate development in Florence.

I have a huge love for this magical city: for its hidden corners, its lanes, the very best cafés, the local markets, and the workshops that have almost disappeared from the city.

Upcoming trips

Come to Florence with me

November 2026 · 4 nights

14–18 November

  • A small group, limited places
  • Staying at Hotel Zanobi 45 in the center
Details & booking on WhatsApp

I'll send you the price, the full program and all the details on WhatsApp.

The entrance of Hotel Zanobi 45 in Florence

Where we stay: Hotel Zanobi 45

Our boutique hotel in the center of Florence, a short walk from the Duomo.

9.4 Guest rating
Hotel on Instagram Hotel on Facebook

Questions

Everything you wanted to know

When are the next trips to Florence?

The next two trips are both in November 2026: 9–14 November (5 nights) and 14–18 November (4 nights). Each trip has a limited number of places.

Who is the trip for?

Women looking for an experience of Florence with depth and character. The group is small, easygoing and flexible, and you can come on your own or with a friend.

What do we do on the trip?

We explore lanes and traditional artisan workshops, join hands-on craft classes, visit a flea market and vintage shops, see lots of art, go on a tasting tour with aperitivo, and head out to a winery in the Tuscan hills. The exact program changes a little from trip to trip.

Where do we stay?

At Hotel Zanobi 45, our boutique hotel in the center of Florence, rated 9.4 on Booking.com.

Who is Shira Brand?

I'm an architect. I did my PhD in Florence, studied art and art history, and I've lived in the city for more than 12 years. Today I'm a hotelier and also work in real estate development in Florence.

Want to join?

The easiest way is to send me a WhatsApp message, and I'll get back to you with all the details.

Message me on WhatsApp
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