October 2026
8–13 October
- A small group, limited places
- Staying at Hotel Zanobi 45 in the center
Boutique trips to Florence Florence from the inside
You know how every time you travel you think, "I wish I had a friend who lived here and could take me to the really good places"? Well, here it is.
A small, intimate women's trip to my Florence
After years of living in Florence, wandering it, discovering it and falling in love with it all over again, I decided to share the city I've found with a few women looking for an experience with depth and character.
It's a mosaic of things I've learned, discovered and collected about Florence over the years, gathered into a few fun, beautiful and interesting days.
- A small, easygoing, flexible group
- Come on your own or with a friend
- Stay at our boutique hotel in the center
What awaits you
I'll take you to Florence the way I know it: lanes full of character, traditional workshops, craft classes where we really roll up our sleeves and try it ourselves, a flea market that happens once a month, special vintage shops, and lots of art, old and new.
There's also a tasting tour with local food, good coffee, excellent gelato, and aperitivo the way only Italy does it. And we'll head out of the city to a stunning winery in the Tuscan hills, with beautiful views and unique architecture.
The exact program changes a little from trip to trip, depending on what's happening in the city on those days.
From the first trip
We've already been
The first trip is behind us. It was wonderful and went exactly to plan. A few moments from it:
A few moments on video
A little about me
I'm Shira Brand
I'm an architect. I did my PhD in Florence, studied art and art history, and all in all I've lived in the city for more than 12 years.
Today I'm a hotelier: I founded our boutique hotel in the center of the city, and I also work in real estate development in Florence.
I have a huge love for this magical city: for its hidden corners, its lanes, the very best cafés, the local markets, and the workshops that have almost disappeared from the city.
Upcoming trips
Come to Florence with me
November 2026
10–15 November
- A small group, limited places
- Staying at Hotel Zanobi 45 in the center
New dates are coming soon. In the meantime, follow along on Instagram or send me a message.
I'll send you the price, the full program and all the details on WhatsApp.
Where we stay: Hotel Zanobi 45
Our boutique hotel in the center of Florence, rated 9.4 on Booking.com.
Questions
Everything you wanted to know
When are the next trips to Florence?
The next trips run 8–13 October 2026 and 10–15 November 2026. Each trip has a limited number of places.
Who is the trip for?
Women looking for an experience of Florence with depth and character. The group is small, easygoing and flexible, and you can come on your own or with a friend.
What do we do on the trip?
We explore lanes and traditional artisan workshops, join hands-on craft classes, visit a flea market and vintage shops, see lots of art, go on a tasting tour with aperitivo, and head out to a winery in the Tuscan hills. The exact program changes a little from trip to trip.
Where do we stay?
At Hotel Zanobi 45, our boutique hotel in the center of Florence, rated 9.4 on Booking.com.
How much does it cost, and how do I sign up?
Send me a WhatsApp message at +972 54-526-5882 and I'll send you the price, the full program and all the details. You can also email shira.brand@gmail.com.
Who is Shira Brand?
I'm an architect. I did my PhD in Florence, studied art and art history, and I've lived in the city for more than 12 years. Today I'm a hotelier and also work in real estate development in Florence.
Want to join?
The easiest way is to send me a WhatsApp message, and I'll get back to you with all the details.
Message me on WhatsApp